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May 2023
Mar 2023
23 Mar
Retail marketing that drives education and trust
Spotlighting key trends and solutions improves a retailer’s chances of building shopper engagement and loyalty.
Jan 2023
12 Jan
Five retail imperatives for the new year
In this latest column, David Orgel discusses the hurdles retailers will face in 2023, and how they can ease the challenges by thinking strategically about the needs of shoppers, employees and communities.
Nov 2022
01 Nov
Retailers double down on community support efforts
In his latest column, David Orgel discusses how retailers have raised the bar with creative initiatives that spotlight deep knowledge of local needs.
Sep 2022
29 Sep
Strategic moves to drive results this holiday season
In his latest column, David Orgel illustrates how relying on proven retail strategies help retailers succeed in the fourth quarter.
05 Sep
Reenergizing e-commerce strategies
Columnist David Orgel emphasizes how enhancing customer experiences is essential amid changing shopper behaviors.
Aug 2022
01 Aug
Retailers retool loyalty efforts for new era
In his latest column, David Orgel looks at retailers’ refashioned loyalty effort strategies that include tying into inflation and leveraging personalization.
July 2022
06 Jul
A new look at Gen Z consumers and employees
From health preferences to career intentions, columnist David Orgel writes about how Gen Z’s evolving perspectives provide new opportunities for retailers.
June 2022
01 Jun
Talking to consumers about price and availability
Columnist David Orgel discusses how retailers need to communicate with empathy in the face of ongoing inflation and supply chain challenges.