Rite Aid is entering the beauty space with its own beauty and personal care brand, Ryshi.
The exclusive collection of products was designed to offer items with better-for-you ingredients at an accessible price point, the retailer noted.
Products of the Ryshi family include vegan lashes, hydrogel eye and sheet masks, sunscreen, body washes, and razors, among other every day and self-pampering essentials.
“For years, customers have turned to our Rite Aid brands for trusted, affordable items and we’re excited to introduce them to Ryshi, a brand that reflects our ongoing commitment to make cleaner ingredients and offerings widely available for everyone,” said Pamela Kohn, senior vice president, chief merchandising officer at Rite Aid. “Created to ‘let the real you shine through’ we hope that Ryshi users feel empowered with confidence to be the best version of themselves with a little help from our products.”
Through 2023, Ryshi plans on expanding its offerings, and the line is currently available in-store and online at Rite Aid.